VIC ROMANOV

I help brands develop authentic identities and dynamic digital experiences that resonate with modern audiences

Shaping brands
and stories

1. Brand & Creative Direction

I specialize in branding, creative direction, and experiential marketing, helping businesses define their visual identity and create meaningful brand interactions that engage and connect.

2. Diverse Industry Experience

I’ve worked with brands across gastronomy, hospitality, wellness, technology, corporate sectors, and digital services. From public figures to enterprises and startups, my work is to craft impactful brand touchpoints.

3. Design Meets Strategy

With 14+ years in branding, I’ve grown from graphic design to creative direction and brand strategy. My journey spans web development, storytelling, and marketing—bridging creativity with business.

4. Creative Partnerships

Today, I focus on long-term collaborations, helping brands grow, refine their identity, and stay connected to trends. I believe in meaningful partnerships that drive creative impact and mutual success.

What i do

I help businesses shape their image and create fluid brand experiences and touchpoints. My expertise spans brand strategy, visual identity, experiential marketing, and digital presence.

01

Refining Brand Identities

Developing a compelling brand presence and positioning for sustained visibility and success.

02

Creative & Art-directing

Shaping compelling visuals and narratives, ensuring cohesive brand representation across platforms.

03

Experiential marketing

Crafting dynamic brand interactions and campaigns for stronger connections and influence.

04

Digital & Web Strategy

Overseeing UX/UI architecture, user flow and product experience to ensure seamless usability.

Brands

Over the years, I’ve partnered with businesses across industries, elevating their brand identity, digital presence, and creative direction.

MBT shoes

Footwear brand with rocker sole technology for improved posture and movement.

Ginza.ru

An international restaurant holding and a quality mark for gastronomic projects.

Ugolek Restaurant

One of the most well-known restaurants in Russia, created by I.Tutenkov and U.Lamberti.

Composit Industrial

Manufacturer of rubber hoses and dredging equipment, operating globally.

Pinch Restaurant

A Moscow-based neo-bistro blending smart cuisine with bold culinary creativity.

MTS Russia

The largest telecommunications company and mobile network operator in Russia.

Uilliam Lamberti

Renowned brand-chef and restaurateur in Russia, TV host, entrepreneur, and author.

Black & White Consulting

A firm specializing in foreign trade consulting, logistics, and business expansion.

Sam Beauty

An Austrian startup changing the way Korean cosmetics are distributed across Europe.