Services
& expertise
1. Refining Brand’s Image
Branding and brand development encompass a range of works designed to create, enhance, or redefine a brand’s identity, presence, and value.
My Expertise
Market Research: Analyzing competitors, market trends, and audience preferences.
Positioning: Defining the brand’s unique place in the market and value proposition.
Vision, Mission, and Values: Crafting foundational statements that guide the brand.
Vision, Mission, and Values: Crafting foundational statements that guide the brand.
Target Audience Definition: Identifying and segmenting the ideal customers.
Brand Personality & Voice: Establishing tone, character, and style of communication.
Creative Partnerships: Aligning with agencies, freelancers, or specialists to deliver large-scale projects.
2. Creative & Art-directing
Creative and Art Directing services focus on visual storytelling, brand expression, and the execution of creative visions across various media.
My Expertise
Concept Development: Translating brand strategy into creative concepts.
Team Leadership: Guiding designers, writers, and production teams to execute a cohesive vision.
Team Guidance: Manage and collaborate with designers, photographers, videographers, and other creatives to execute projects.
Visual Concept Creation: Developing visual themes and concepts for campaigns or projects.
Visual Consistency: Ensuring all materials align with brand guidelines and creative direction.
Campaign Development: Overseeing branded content, including videos, social posts, and influencer collaborations.
Logo & Visual Elements: Collaborating on or overseeing the creation of logos, icons, and other visual assets.
3. Experiential marketing
EM encompass broad yet interconnected services focused on driving product success, increasing brand awareness, and achieving overall business growth and recognition.
My Expertise
Brand Management: Establishing and maintaining a strong, consistent brand identity.
Innovation and Trend Spotting: Keeping the company in touch with industry trends and consumer preferences.
Creative Oversight: Experimenting with innovative campaigns and creative solutions.
Reputation Management: Ensuring consistent communication in response to market or industry changes.
Collaboration: Working with product, sales, and operations teams to align marketing efforts.
Digital Marketing: Managing website optimization and user experience for conversions.
4. Head of Digital Product
This role focuses on the strategy, development, and performance of web-based products. It requires a blend of technical expertise, strategic & creative vision, and leadership skills.
My Expertise
Product Strategy and Vision: Creating a long-term plan for the web product’s features, enhancements, and goals.
Market Analysis: Researching trends, competitors, and user needs to align the product with market demands.
Team Management: Leading cross-functional teams, including developers, designers, and product managers.
Wireframing and Prototyping: Collaborating on design concepts to improve user interfaces & experiences.
Accessibility Compliance: Ensuring the product meets accessibility standards (e.g., WCAG).
Continuous Improvement: Refining processes and addressing feedback for better results.
